Shoprite: Sixty60

The Shoprite Group, a food retailer, provided support for customers in South Africa during the coronavirus pandemic by launching a home delivery service that promised delivery in 60 minutes.

Framing the story

The Checkers brand, which falls under the Shoprite Group, has been working hard at changing perception and luring customers away from competitors: constantly innovating their products, stores, programmes and the shopping experience.

So, when lockdown happened and the year turned everything upside, Checkers moved fast to launch a full-fledged delivery service. The difference? 

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