Shoprite: How R5 turned into millions

The Shoprite Group, a supermarket chain, stopped fake news spreading about its brand forcing charitable donations by issuing a statement and managing all further brand engagements.


A small error at a till point, a social media storm and how our communities stepped up.

Retail is hard and fast, and this entry shows that by responding fast, with heart, quelling a fake news story, that a crisis can not only build your reputation, but also reignite a cause.

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