SenseMARS: ARgo – transforming retail with AI-based AR

Chengdu IFS (CDIFS), a shopping centre in China, launched a personalised AR concierge system, ARgo, to guide customers through the complex.

Background & Objectives

Breaking the long-stand norm of the shopping mall industry

Shopping malls' rental charges always depend on in-store sales, so mall owners hesitate to build digital channels. As COVID-19 drastically shifted shopping habits online, Chengdu IFS aims to break the long- stand norm, ride on the advantage of 5G and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands