Secret Deodorant (Procter & Gamble): Secret x USWNT – Equal Work, Equal Sweat, Equal Pay

Secret Deodorant, a deodorant brand produced by P&G, pledged money to the US Women's soccer team to join them in their fight for equal pay to highlight its purpose to support strong, modern women.

Campaign details

Brand: Secret Deodorant (Procter & Gamble) Agency: DeVries Global

Situation Analysis (Including Campaign Objectives):

For more than 65 years, Secret Deodorant has been innovating to create the best possible odor and sweat protection

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