Scotts Miracle-Gro: Creating an Unlikely Water Hero

Scotts Miracle-Gro (SMG), a lawn and garden products corporation, partnered with NGOs and launched a visual social media campaign with National Geographic to solve the algae bloom water crisis in the US.

Situation Analysis

With $3 billion+ in global sales and 150 years in operation, ScottsMiracle-Gro (SMG) is the world's largest marketer of lawn and garden products. Its mission is to help people of all ages express themselves on their own piece of the Earth.