Scott: Tube-free impact-full crash

Scott, a toilet paper company, increased sales and environmental awareness for the problem of toilet paper tube waste, by launching an integrated campaign that used pranks to showcase the amount of cardboard tubes wasted in the US.

Campaign details

Advertiser: Kimberly Clark Brand: Scott Brand Agency: Ketchum Country: United States

Situation analysis

You're cruising in the passenger's seat of a sports car through L.A. with your friend and YouTube prankster, Roman Atwood, when he ment crashed through a wall made of 66,000 toilet paper tubes, the amount that Americans use in just over TWO MINUTES.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands