Safaricom PLC: Fuliza

Safaricom, a mobile network operator, created an overdraft service in Kenya to help customers complete transactions when they have insufficient funds in their account.

Campaign Description

  • Fuliza na M-PESA is an overdraft service that was developed by Safaricom in partnership with bank partners Kenya Commercial Bank (KCB) and Commercial Bank Of Africa (CBA) to enable M-PESA customers to complete their transaction when they have insufficient funds in t