Safaricom plc: Chapa Dimba Na Safaricom

The Chapa Dimba Na Safaricom Football Tournament, a national football tournament, increased awareness across Kenya by launching a series of press releases and feature stories, in addition to offering a trip to London as the grand prize.

Campaign Description

Image: L-R, Nick Mwendwa, CEO Football Kenya Federation (FKF), Bob Collymore, Safaricom CEO, Victor Wanyama, Chapa Dimba's Brand Ambassador & Tottenham Hotspur player

  • Chapa Dimba na Safaricom is a grassroots foot
In partnership with Football Kenya Federation, Chapa Dimba targeted youth between the age of 16-20 years. This is in line with the company's tagline of Twaweza-when we come together great things happen. The winning teams pocketed KES 1 Million ($ 10,000) in cash prize and embarked on a mentorship training in London, under the tutelage of Tottenham Hotspur midfielder and Kenya National Team player, Victor Wanyama.

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