Right To Protein: Making India know protein's 'soy' much better

FleishmanHillard, the marketing agency, launched the Right To Protein initiative to improve all forms of protein awareness and consumption in India.

All About 'Right to Protein'

In order to help India, get better at protein consumption and to influence a long- term behavioral change, the Right To Protein initiative was launched in 2019. The initiative has a single-minded focus on improving all forms of protein awareness and

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