Quest Diagnostics: Protecting Reputation and Keeping Employees Safe During COVID

Quest Diagnostics (Quest), a clinical laboratory, protected the company's reputation in the US and increased revenue by launching a COVID-19 information hub and prioritising transparency.

Campaign details

Brand: Quest Diagnostics Advertiser: Quest Diagnostics


When the World Health Organization declared COVID-19 a pandemic on January 30, 2020, effective communication to inform, educate and support became critically important, especially for those on the front lines battling the disease. As the leading prov century. When the FDA announced on February 29, 2020 that independent labs could begin COVID-19 testing while pending Emergency Use Authorization approval (a mechanism to facilitate the availability and use of medical countermeasures during public health emergencies), Quest moved quickly, performing its first COVID-19 test on March 9, 2020, and immediately began scaling up its test services nationally to serve urgent demand from patients and healthcare providers. The following days and months would prove to be some of the most difficult in Quest's history as millions of people sought testing at an unprecedented scale of more than 20 COVID-19 product and service launches, with more than 35 million diagnostic and antibody tests performed as of January 11, 2021.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands