QT Hotels & Resorts: Biggest staycay

QT Hotels & Resorts, a hotel brand, promoted itself during the COVID-19 pandemic by launching a city-wide treasure hunt in Auckland, New Zealand, and offering winners a free night's stay.

Sling & Stone + QT Hotels & Resorts — QT Biggest Staycay

Brief and challenge

In late 2020, QT Hotels & Resorts launched its tenth hotel — QT Auckland. COVID-19's impact on the tourism industry was like no other. Usually hotel launches rely on overseas visitors, including international press, to get the word out. But with