Premier Inn: Pillow Fight Club

Premier Inn, a hotel chain, promoted its new pillow by recycling its old stock to create a nationwide underground network of Pillow Fight Clubs in the UK.

Overview

To promote Premier Inn's new pillow, we found a creative way to recycle the old stock - a nationwide underground network of Pillow Fight Clubs, inspired by the cult classic film Fight Club. Tapping into the cultural moment of the film's 20th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands