Premier Inn: Pillow Fight Club

Premier Inn, a hotel chain, promoted its new pillow by recycling its old stock to create a nationwide underground network of Pillow Fight Clubs in the UK.


To promote Premier Inn's new pillow, we found a creative way to recycle the old stock - a nationwide underground network of Pillow Fight Clubs, inspired by the cult classic film Fight Club. Tapping into the cultural moment of the film's 20th

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