Planet Fitness: Teen Summer Challenge

Fitness centre brand Planet Fitness created the Teen Summer Challenge, spearheaded by Stranger Things actor Caleb McLaughlin, to increase brand loyalty and affinity among Generation Z, and fuel future member growth in North America.

Campaign details

Brand: Planet Fitness

I. Opportunity

The U.S. Department of Health & Human Services recently released new physical activity guidelines, which revealed that 80% of Americans do not currently meet the recommended amount of physical ac

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