Pine Labs: Indian merchants – saluting the Covid-19 #RealHeroes

Pine Labs, a merchant commerce platform company, launched a campaign in India to spread awareness of remote/contactless payments with a newly-launched app.

Objectives & Challenges

Challenge being addressed/Objectives of the campaign

The prolonged lockdown period and restrictions on movement proved to be crippling for the large merchants - supermarket chains, online grocers. Even with subsequent relaxations on movement, they were struggling to resume operations fully. Since the o

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