Philips: Work The Beat

Philips, a multinational conglomerate, launched a virtual challenge during the COVID-19 pandemic that encouraged people in Egypt, Kenya and South Africa to work their heartbeats and keep active.

In response to COVID-19, Philips transitioned its annual Back to Rhythm campaign, which educates the public on cardiac-health, CPR and automated external defibrillators (AED) resuscitation, into a virtual challenge renamed #WorktheBeat, encouraging residents in Egypt, Kenya and South Africa to work their heartbeats by getting active, and adapting heart-healthy habits, while empowering them to save a life in the event of a Sudden Cardiac Arrest (SCA).

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