Pfizer, a pharmaceutical company, and Verfora, a healthcare company, launched the campaign in Switzerland to raise awareness of diseases that are caused by ticks.

Initial Situation

Swiss people love spending their free time in nature.

95% of Swiss people view hiking and being outdoors as two of their favorite hobbies.

Swiss people take safety and protection very seriously. It's easy to protect yourself from potential injuries while biking or jogging: you just need to buy the proper protective gear and follow the key safety instructions. When it comes to the the al