Payless Shoesource Costa Rica: Tinta Para el Alma

Payless, a discount footwear retailer, raised donations and media attention for breast cancer by introducing the idea of nipple tattoos to people in Costa Rica.

Campaign details

Brand: Payless Shoesource Costa Rica Agency: CCK

During the last ten years, Payless has been supporting Breast Cancer Awareness in Costa Rica, through the promotion of an annual fundraising campaign for FUNDESO (National Foundation of Solidarity Against Breast Cancer). Thankfully, BCA's cause is su