Pay with Honesty, Get Honest Tea

Honest Tea, a tea brand, created the Pay with Honesty, Get Honest Tea campaign in the US to generate media buzz and promote honesty through pop-ups.

Campaign details

Brand: HONEST TEA Agency: M BOOTH

The Situation

Was there ever a period in history when Americans craved honesty more than they do in 2017? Coming off a contentious and controversial election, we ushered in a new administration with a tendency to attract scandal. Meanwhile, a host of industries ha