OkCredit: Udhaar accha hai (borrowing is good)

OkCredit, a fintech start-up, launched a campaign in India to demonstrate the relevance of its platform, grow its penetration and help business continuity for small shop owners while making life easy for consumers.

Situational Analysis

The pandemic brought a new challenge to mom and pop stores of India. Their customers were desperate to get daily supplies but faced a cash crunch with salaries on hold and incomes reduced. A book-keeping innovation to normalize credit (or Udhaar) and