Nike: Champion Restart

Nike, a sportswear brand, inserted itself into the esports category in China with a documentary about helping successful esports player to improve his fitness.

Overview

  • Summarise the Programme as if you were writing a press release: client (if applicable), problem or opportunity, creative execution, outcome

Think of physical sports and Nike may be one of the first brands that come to mind. But esports? When one of China's most successful esports players made a shock announcement that he was retiring due to diabetes at just 22, we recognized an opportuni