National Social Security Fund (NSSF) Uganda : NSSF Friends With Benefits Image Campaign

The National Social Security Fund (NSSF), a quasi-government agency responsible for retirement funds, increased awareness of its benefits and reduced negative sentiment in East Africa by launching a reality TV show featuring its members.

Brief Background on The National Social Security Fund (NSSF)

  • NSSF was formed by an Act of Parliament, CAP222 in 1985.
  • NSSF's membership comprises of over 2 million members in the private sector; mandatory members who are required by law to save with NSSF(99% fall in this category) and voluntary members who can opt to save with NSSF. (1 % of fall in this category).
Several surveys were conducted prior to the campaign, below are research excerpts prior to the campaign. Surveys conducted included NSSF Brand Health Survey 2016 and 2017, Friends with Benefits baseline survey 2016, Friends with Benefits Impact assessment survey 2017 and 2018.