MUCINEX® Changes the OTC Landscape By Going DTC

Mucinex, a cold and flu medicine, produced its own line of clothing and held a live fashion show on YouTube to provide comfort to people when they're feeling unwell in order to increase online sales.

Campaign details

Brand: Mucinex Advertiser: Reckitt Benckiser Agency: Barbarian, m ss ng p eces, and Legend

Situational Analysis

MUCINEX® DTC Launch Event: A LIVE Fashion Show Streamed on YouTube Featuring Top YouTube Influencers Live from their Bedrooms!

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