Mind Hong Kong: Breaking the HK Mental Health Taboo

Mind Hong Kong, a mental health charity, reduced the stigma surrounding mental health in Hong Kong and encouraged more open discussion with its campaign Breaking the HK Mental Health Taboo.


Key Objective: Break the taboo surrounding mental health in HK by changing perspectives and encouraging conversations.

Communication Goals: Educate Hongkongers about the importance of mental health; encourage them to talk about mental health

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