Mind: #BehindTheMask

Mind, a mental health charity, launched its Behind the Mask campaign in Hong Kong to encourage people suffering from mental health problems to seek help.

Market Overview

Individuals in Hong Kong face many environmental, personal and social stressors. With at least one in seven Hongkongers experiencing a common mood disorder in their lifetime, only three-quarters of those people will seek help. In 2020, under the Hongkongers were experiencing many uncertainties - in terms of health, finances, work instability, family conflicts, relationship issues and more - causing people to feel

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