MG Motors: Independent fund

MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.


MG Motor, a brand manufactured in China by SAIC Motor and of British origin, sought to position itself among the specialized press, to better publicize the technology and quality of its products in the public opinion and, achieve the prestigious awar

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands