METRO Calendar connects every employee on WeChat

METRO, an international retail company, got 80% of employees in China following the WeChat Enterprise Account (WEA), which allowed them to receive information in real time, improved work efficiency and the quality of work life.

Campaign details

Brand: METRO Agency: Ruder Finn China


METRO, a leading international retail company, with over 12,000 employees in China, faced a massive internal communications challenge. Ninety percent of employees work in stores, warehouses or in logistics, with limited access to emails and intranet, increased the number of followers to 80% by May 2018, and the daily average viewership had increased by .

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