Merck Sharp & Dohme: WTF is HPV?

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

Campaign details

Brand: Merck Sharp & Dohme Agency:

Spring 2018

The vaccination rate against HPV is only 3%. HPV virus causes the second most spread cancer among women - cervical cancer. It can also cause other kinds of cancer, genital warts and other medical problems. It can be largely prevented b Why? Slovaks don't know what HPV is or what it causes. The vaccine was not fully reimbursed so not everybody could have afforded it. Strong anti-vax campaigning.