Mawazine Music Festival

Mawazine, a music festival in Rabat, Morocco, was able to reverse its negative image and receive international recognition by changing the way it promoted itself.

Campaign details

Advertiser: Mawazine Music Festival Brand: Mawazine Music Festival Agency: PR Media, Morocco

Summary

Mawazine ("World Rhythms") is a music festival that takes place annually in Rabat, featuring many international and local music artists. The 2016 festival was attended by an estimated 2.5 million people, which makes Mawazine the biggest festival in t