Mattel, UNO: The Color of Inclusion

Mattel, a toy manufacturing company, created a new version of its UNO card game that accommodated for people suffering from colour blindness in order to stay top of its category.

Campaign details

Brand: Mattel, UNO Agency: Weber Shandwick

As the world's number one card game, UNO® is at the top of its category. But being a brand on top can make it harder to move the needle.

Yet in 2017, UNO saw a sales increase of 66% 

How? By making the world's most universally inclusive card game even more inclusive.