Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl. The average lifecycle of a toy is three to five years, but Barbie, the brand that invented the fashion doll category, has stood the test of time. Spanning three generations
Mattel: Celebrating the 60th anniversary of Barbie
Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.
