Mastercard's MasterPass QR - Kenya Launch: A hands-on approach to technology

Mastercard, an American multinational financial services corporation, launched a campaign in Kenya to market its Masterpass QR digital payment solution.

Campaign details

Brand: Mastercard SSA Agency: FleishmanHillard South Africa

Mastercard is a technology company that develops payment solutions in the fnancial services space.

Key to Mastercard's drive in Africa is the financial inclusion of people who have previously been unbanked. Mastercard believes that by facilitating entrepreneurs, it can help to drive economic growth and financial inclusion.