Making meaningful connections: A Tinder couple goes viral

Tinder, an online dating app, used the story of a real life Tinder couple in the US to demonstrate to its users that people were actually connecting with others on the app.

Campaign details

Brand: Tinder Agency: M Booth

Situational Analysis

Although Tinder creates meaningful connections for billions of people every week, 'ghosting' and 'catfishing' can often own the narrative when it comes to dating apps. Tinder needed to make a bold move to demonstrate to millennials—its prime au