Lynx: Marmite x Lynx – The World's First Social Distancing Deodorant

Marmite, a food spread made from yeast extract, and Lynx, a deodorant brand, partnered to launch the world's first social-distancing deodorant in the UK.

Overview

Two of the UK's most iconic FMCG stalwarts coming together in matrimony during a turbulent summer when many such ceremonies were being postponed was perhaps just the tonic that the country needed to spread a little cheer, one divisive spray at a time

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands