Lowe's: New York Fashion Week Goes Home with Lowe’s

Lowe's, a home improvement company, partnered with New York Fashion Week (NYFW) in the US to appeal to style-conscious consumers during the COVID-19 pandemic.

Campaign details

Brand: Lowe's Advertiser: Lowe's Agency: FleishmanHillard

Summary

Following a double-digit drop in millennial customers in search of home decor between 2015 and 2018, Lowe's needed to re-assert its home decor expertise and win back purchases from other online sellers such as Amazon and Target. Tackling this problem