L'Oréal: Salon solidarity programme

L'Oréal, a beauty products brand, launched initiatives in India to ensure salons and professionals were prepared for the arrival of consumers as restrictions lifted amidst the coronavirus pandemic.

Situation Analysis

With the announcement of the nationwide lockdown in March 2020, the 30,000-crore beauty services industry in India came to a standstill. Even when the lockdown was lifted, salons witnessed 30-40% fewer footfalls, while investments and costs continued

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands