LG: Local legends

LG, an electronics company, maintained and built its reputation as a caring member of the community in Australia.

Overview

Australian communities were hit hard by an unfortunate succession of tragedies last year - from crippling droughts, to raging bushfires and ultimately an unprecedented global pandemic.

At a time when charities and community services were needed most, many local volunteer organisations were finding it difficult to secure resources, manpower and critical funding.