LEGO Education SPIKE Prime: The building bricks to confidence in learning

LEGO, the toy company, increased awareness of its education programmes by launching global media events to showcase topics covered and how the programmes work.

Campaign details

Agency: LEGO Education

Whoosh. It's an unmistakable sound. The sound of LEGO bricks tumbling out of a box onto the floor. Once it happens, everyone within earshot is immediately excited – today we're building with LEGO bricks!

That whoosh sound has been enthralling children and adults for more than 60 years, whether it's in a basement, a playroom, or a classroom. For almost 40 of those 60 years, LEGO Education has been creating boxes filled with LEGO bricks designed especially for classrooms, igniting the hearts and minds of children around STEAM learning. In fact, . While everyone knows and loves LEGO, awareness for LEGO Education is low among teachers, education decisionmakers and parents.

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