Launch of Hyundai Next Gen Verna – Cars are the New Gadgets!

Hyundai, an automotive brand, promoted its new Verna sedan vehicle by launching a tech-inspired national test-drive program in India to appeal to a new generation of customers.

Campaign details

Agency: First Partners Brand: Hyundai Motor India

Situational analysis

Hyundai Verna needs to make a successful comeback in the hotly contested market segment of premium sedans

Hyundai is the second largest car maker in India. With its Modern Premium positioning, the company has a hugely successful portfolio of automobiles that personify the young Indian buyer's evolving aspiration for futuristic technology & features,