Kruk Romania: I’m more than my debt

KRUK, a debt collection services company, used deep consumer data research to design a multi-platform communications campaign, and increase its customer base in Romania.

Campaign details

Advertiser: KRUK RomaniaBrand: KRUK RomaniaAgency: MSL Group, The PracticeCountry: Romania

Why does this campaign deserve an award?

Eleanor Roosvelt said: "You gain strength, courage and confidence by every experience in which you really...