Kimberly-Clark: Introducing the K-C way

Kimberly-Clark, a personal care products corporation, increased the profile of the Ethics and Compliance (E&C) department within its Latin American offices, by launching a more engaging content platform and encouraging employees to participate in open dialogue.

Campaign details

Advertiser: Kimberly-Clark Brand: Kimberly-Clark Agency: Mindshare Country: Latin America

Brief Description of the Assignment

Introducing The K-C Way is a program through which we changed the conversation for Ethics & Compliance (E&C) within Kimberly-Clark Latin America. We went from a situation of passive agreement that the Code of Conduct and E&C was important to the organizatio

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