KFC: The chicken dance

KFC, the fast-food chain, found new ways to reenergise its fan base and bring back excitement in Myanmar.

Objectives & Challenges

Having entered the market in 2015, KFC has become a household name in Myanmar. Half a decade after what was for most, their first time ever tasting a piece of the popular fried chicken - when images of infinite queues to enter the first shop of the f

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