Kern Pharma: Biosimilar Hunters – Playing for Change

Ken Pharma, a pharmaceutical company, launched a strategic campaign in Spain, to raise awareness of Biosimilars and ensure that the benefits of them reached pharmacists as well as doctors.

Insight

Biosimilars are not new drugs, but rather they are copies of biological drugs that have been used to treat many diseases and conditions. They are highly similar to originator biological agents but are less expensive. Biosimilars are expected to...