Kenya National Bureau for Statistics: Count Me In - 2019 National Census for Kenya

Kenya National Bureau of Statistics (KNBS), a government department, created a tailored social and traditional media campaign to engage with Kenya's diverse population.

Summary

Challenge

To fulfil the aims and targets for Kenya's very first digital Census in 2019 - in the new era of Social Media - KNBS needed to engage with the nation's richly diverse and geographically-dispersed 45m+ population to be ready to be counted on the night