Kenya Airways: Rebuilding stakeholders' trust

Kenya Airways, an airline brand, increased brand trust in Kenya by launching a 360-degree campaign that showcased its leadership's transparency and commitment to restructure its business for better financial performance.

Background

Kenya Airways (KQ) has been in operation for over 40 years. As Kenya's national carrier, it has a huge responsibility in shaping Kenya's image and identity. Its vision outlines the opportunity for the airline to not only consider air transportation a