Kellogg: Gut Bacteria Zoo

Kellogg's, the cereal brand, created a bacteria zoo to reach people across Australia and New Zealand and increase sales of its cereal.

The Assignment

Kellogg is the market leader in Australia, but the Cereal market is in decline. As a result of cutting out this fibre rich food group, the country is in a fibre crisis - 72% of Australian adults and 58% of Aussie kids aren't meeting their daily fibre

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