Infineon: Roboy Star of CIIE

Infineon, a semiconductor manufacturer, promoted the brand by releasing its robot Infineon Roboy at the China International Import Expo (CIIE).

Challenge

The China International Import Expo (CIIE), is the world's first import-themed national-level expo and a major initiative from China to open up its vast domestic market. The 2019 edition was held in Shanghai in November 2019 and attracted ne

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