India Medtronic: Guardian of the compass – a legal and compliance campaign

Medtronic, a medical device company, launched a campaign in India to educate people on the importance of being ethically conscious and encourage them to speak up without fear when they see anything unethical.

Brief on the Campaign

Objectives:

  • To educate people on importance of being ethically conscious, aware, choosing the right path in case of conflict of interest and speak-up without fear when they see anything unethical.
  • To make it easier for employees to perceive Legal & Compliance as an approachable, friendly function and take away the apprehension related to the topic of compliance.