Hyundai: Venue – Stay Connected on the Go!

Hyundai, an automotive brand, launched its Venue SUV model in India by creating a PR event on a cruise ship to demonstrate how the car is always connected.

Situational analysis

Hyundai VENUE- India's first fully connected offering; however, a late entrant in the fastest growing Compact-SUV segment in India

SUVs have been one of the most aspirational vehicle segments for customers globally and India is no exception. The Compact-SUVs cater to people who want to own an SUV but don't have deep pockets. India has seen the emergence of new styled SUVs in com