Situational analysis
Hyundai VENUE- India's first fully connected offering; however, a late entrant in the fastest growing Compact-SUV segment in India
SUVs have been one of the most aspirational vehicle segments for customers globally and India is no exception. The Compact-SUVs cater to people who want to own an SUV but don't have deep pockets. India has seen the emergence of new styled SUVs in com
