Hulu: The Shape of History

Hulu, a TV channel, increased viewership of season 3 of The Handmaid's Tale by launching mirrored statues in New York City that allowed women to see themselves as part of America's future.

Campaign details

Brand: Hulu Agency: Courageous Studios/UM

Objectives

Our ultimate objective was to drive tune-in to season three of Hulu's The Handmaid's Tale. The campaign needed to deliver business results; subscriptions being critical, however, the brief called for cutting through culture to drive word of mouth, social conversations and ultimately positive brand health measures for Hulu.