#SponCon Vows

Hotel booking website extended the life of a paid integration with Hulu with an offer to pay for the honeymoon of any couples who mentioned the website in their marriage vows.

Campaign details

Brand: Agency: ICF Next

The Situation

In August 2019, and Hulu partnered on a hilarious brand integration within "Four Weddings and a Funeral" completed with a branded veil, a bride mentioning Hotels.comduring her vows, mascot Captain Obvious as the wedding-reception DJ.

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